/* --- Variables --- */
:root {
  --bg: #0c0c0e;
  --bg-card: #141416;
  --bg-card-hover: #1a1a1d;
  --fg: #f0ede6;
  --fg-muted: #7a7872;
  --accent: #f5a623;
  --accent-dim: rgba(245, 166, 35, 0.12);
  --border: rgba(255,255,255,0.07);
  --radius: 14px;
  --font-display: 'Playfair Display', Georgia, serif;
  --font-body: 'DM Sans', system-ui, sans-serif;
}

/* --- Reset & Base --- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* --- Nav --- */
.nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 20px 48px;
  border-bottom: 1px solid var(--border);
}
.nav-logo {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 900;
  letter-spacing: -0.5px;
  color: var(--fg);
}
.nav-tagline {
  font-size: 13px;
  color: var(--fg-muted);
  letter-spacing: 0.3px;
}

/* --- Hero --- */
.hero {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  gap: 80px;
  padding: 100px 48px 80px;
  max-width: 1280px;
  margin: 0 auto;
}
.hero-eyebrow {
  font-size: 12px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
  font-weight: 600;
}
.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(48px, 6vw, 80px);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -2px;
  color: var(--fg);
  margin-bottom: 28px;
}
.hero-sub {
  font-size: 18px;
  color: var(--fg-muted);
  max-width: 480px;
  line-height: 1.7;
  margin-bottom: 48px;
}
.hero-scroll {
  display: flex;
  align-items: center;
  gap: 12px;
  color: var(--fg-muted);
  font-size: 13px;
}
.scroll-line {
  width: 40px;
  height: 1px;
  background: var(--fg-muted);
}

/* --- Hero Visual --- */
.hero-visual {
  position: relative;
  display: flex;
  justify-content: center;
}
.phone-frame {
  width: 280px;
  background: #1e1e22;
  border-radius: 40px;
  padding: 12px;
  border: 1px solid var(--border);
  box-shadow: 0 40px 80px rgba(0,0,0,0.6);
}
.phone-notch {
  width: 80px;
  height: 24px;
  background: #0c0c0e;
  border-radius: 20px;
  margin: 0 auto 16px;
}
.phone-screen {
  background: #111114;
  border-radius: 28px;
  padding: 20px 16px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.post-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
}
.post-card {
  background: var(--bg-card);
  border-radius: 12px;
  padding: 16px 12px;
  min-height: 80px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 8px;
  border: 1px solid var(--border);
}
.post-video { background: #1a1210; border-color: rgba(245,166,35,0.2); }
.post-carousel { background: #0f1219; border-color: rgba(100,149,237,0.15); }
.post-story { background: #12110f; border-color: rgba(255,255,255,0.1); }
.post-static { background: #0f1412; border-color: rgba(100,200,150,0.15); }
.post-icon { font-size: 20px; }
.post-dots { display: flex; gap: 4px; }
.post-dots span { width: 8px; height: 8px; background: rgba(255,255,255,0.3); border-radius: 50%; }
.story-ring {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  border: 2px solid var(--accent);
  opacity: 0.7;
}
.post-img { width: 40px; height: 40px; background: rgba(255,255,255,0.05); border-radius: 8px; }
.post-label { font-size: 10px; color: var(--fg-muted); letter-spacing: 0.5px; text-transform: uppercase; }

.engagement-bubble {
  position: absolute;
  bottom: -20px;
  right: -10px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 10px 16px;
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  color: var(--accent);
  font-weight: 600;
  box-shadow: 0 10px 30px rgba(0,0,0,0.4);
  white-space: nowrap;
}
.bubble-icon { font-size: 16px; }

/* --- Problem Section --- */
.problem {
  padding: 80px 48px;
  border-top: 1px solid var(--border);
}
.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 16px;
  max-width: 1280px;
  margin: 0 auto;
}
.problem-col { display: flex; flex-direction: column; gap: 12px; }
.problem-label {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--fg-muted);
  font-weight: 600;
  padding: 0 4px;
}
.problem-target .problem-label { color: var(--accent); }
.problem-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 28px 24px;
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.problem-showup { border-color: rgba(245,166,35,0.25); background: rgba(245,166,35,0.04); }
.problem-icon { font-size: 24px; }
.problem-title { font-size: 16px; font-weight: 600; color: var(--fg); }
.problem-body { font-size: 14px; color: var(--fg-muted); line-height: 1.6; }

/* --- What Section --- */
.what {
  padding: 80px 48px;
  max-width: 1280px;
  margin: 0 auto;
}
.section-eyebrow {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 16px;
}
.section-headline {
  font-family: var(--font-display);
  font-size: clamp(32px, 4vw, 52px);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -1px;
  color: var(--fg);
  max-width: 600px;
}
.what-header { margin-bottom: 56px; }
.what-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.what-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 28px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.what-icon { font-size: 28px; }
.what-card h3 { font-size: 16px; font-weight: 600; color: var(--fg); }
.what-card p { font-size: 14px; color: var(--fg-muted); line-height: 1.6; }

/* --- Niches Section --- */
.niches {
  padding: 80px 48px;
  border-top: 1px solid var(--border);
}
.niches-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  max-width: 1280px;
  margin: 0 auto;
  align-items: center;
}
.niches-body {
  font-size: 17px;
  color: var(--fg-muted);
  line-height: 1.7;
  max-width: 460px;
  margin-top: 16px;
}
.niches-list {
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.niche-item {
  display: flex;
  align-items: center;
  gap: 16px;
  padding: 18px 20px;
  border-radius: 10px;
  font-size: 16px;
  font-weight: 500;
  color: var(--fg);
  border: 1px solid transparent;
  transition: all 0.2s;
}
.niche-item:hover {
  background: var(--bg-card);
  border-color: var(--border);
}
.niche-icon { font-size: 20px; }

/* --- Pricing Section --- */
.pricing {
  padding: 80px 48px;
  border-top: 1px solid var(--border);
}
.pricing-header { text-align: center; margin-bottom: 56px; max-width: 600px; margin-left: auto; margin-right: auto; }
.pricing-sub { font-size: 15px; color: var(--fg-muted); margin-top: 12px; }
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  max-width: 1100px;
  margin: 0 auto;
}
.pricing-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 32px 28px;
  display: flex;
  flex-direction: column;
  gap: 8px;
  position: relative;
}
.pricing-featured {
  border-color: rgba(245,166,35,0.3);
  background: rgba(245,166,35,0.04);
}
.pricing-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: #0c0c0e;
  font-size: 11px;
  font-weight: 700;
  padding: 4px 14px;
  border-radius: 20px;
  letter-spacing: 0.5px;
  text-transform: uppercase;
}
.pricing-tier {
  font-size: 12px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--fg-muted);
  font-weight: 600;
}
.pricing-amount {
  font-family: var(--font-display);
  font-size: 52px;
  font-weight: 900;
  color: var(--fg);
  letter-spacing: -2px;
  line-height: 1;
}
.pricing-amount span { font-size: 22px; font-weight: 500; color: var(--fg-muted); }
.pricing-for { font-size: 14px; color: var(--fg-muted); margin-bottom: 8px; }
.pricing-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
  margin-top: 12px;
}
.pricing-features li {
  font-size: 14px;
  color: var(--fg);
  padding-left: 20px;
  position: relative;
}
.pricing-features li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--accent);
  font-size: 12px;
  top: 1px;
}
.pricing-math {
  max-width: 400px;
  margin: 48px auto 0;
  text-align: center;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 24px;
  background: var(--bg-card);
}
.math-label {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--fg-muted);
  margin-bottom: 16px;
}
.math-row {
  display: flex;
  justify-content: space-between;
  font-size: 15px;
  color: var(--fg-muted);
  padding: 6px 0;
}
.math-row span:last-child { color: var(--accent); font-weight: 600; }

/* --- Closing --- */
.closing {
  padding: 120px 48px;
  text-align: center;
  border-top: 1px solid var(--border);
}
.closing-inner { max-width: 680px; margin: 0 auto; }
.closing-headline {
  font-family: var(--font-display);
  font-size: clamp(36px, 5vw, 64px);
  font-weight: 900;
  letter-spacing: -1.5px;
  line-height: 1.1;
  color: var(--fg);
  margin-bottom: 24px;
}
.closing-body {
  font-size: 18px;
  color: var(--fg-muted);
  line-height: 1.7;
  margin-bottom: 32px;
}
.closing-cta {
  font-size: 15px;
  color: var(--accent);
  font-weight: 600;
  letter-spacing: 0.5px;
}

/* --- Footer --- */
.footer {
  padding: 48px;
  border-top: 1px solid var(--border);
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
}
.footer-brand {
  font-family: var(--font-display);
  font-size: 20px;
  font-weight: 900;
  letter-spacing: -0.5px;
}
.footer-desc { font-size: 14px; color: var(--fg-muted); }
.footer-meta { font-size: 12px; color: var(--fg-muted); opacity: 0.5; }

/* --- Pricing: guarantee badge --- */
.pricing-guarantee {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: 20px;
  padding: 8px 16px;
  background: rgba(245, 166, 35, 0.08);
  border: 1px solid rgba(245, 166, 35, 0.25);
  border-radius: 8px;
  font-size: 13px;
  font-weight: 500;
  color: var(--accent);
}

/* --- Pricing: CTA button --- */
.pricing-cta {
  display: block;
  text-align: center;
  margin-top: 20px;
  padding: 12px 20px;
  background: var(--accent);
  color: #0c0c0e;
  border-radius: 10px;
  font-size: 14px;
  font-weight: 600;
  text-decoration: none;
  transition: opacity 0.2s ease, transform 0.2s ease;
}
.pricing-cta:hover {
  opacity: 0.9;
  transform: translateY(-1px);
}
.pricing-card:hover .pricing-cta {
  opacity: 1;
}

/* --- Pricing: comparison section --- */
.pricing-compare {
  max-width: 700px;
  margin: 56px auto 0;
}
.compare-label {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--fg-muted);
  text-align: center;
  margin-bottom: 20px;
  font-weight: 600;
}
.compare-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.compare-item {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 24px;
}
.compare-showup { border-color: rgba(245, 166, 35, 0.2); }
.compare-competitors { opacity: 0.6; }
.compare-plan {
  font-size: 12px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--fg-muted);
  font-weight: 600;
  margin-bottom: 10px;
}
.compare-price {
  font-family: var(--font-display);
  font-size: 36px;
  font-weight: 900;
  color: var(--fg);
  letter-spacing: -1px;
  line-height: 1;
  margin-bottom: 10px;
}
.compare-price span { font-size: 16px; font-weight: 500; color: var(--fg-muted); }
.compare-showup .compare-price { color: var(--accent); }
.compare-detail { font-size: 13px; color: var(--fg-muted); line-height: 1.5; }

/* --- Social Proof --- */
.social-proof {
  max-width: 660px;
  margin: 56px auto 0;
  text-align: center;
}
.social-proof-stars {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 6px;
  margin-bottom: 20px;
}
.star {
  color: var(--accent);
  font-size: 18px;
}
.rating-score {
  font-size: 14px;
  font-weight: 600;
  color: var(--fg-muted);
  margin-left: 4px;
}
.testimonial-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 32px 36px;
  margin-bottom: 20px;
}
.testimonial-quote {
  font-size: 16px;
  color: var(--fg-muted);
  line-height: 1.7;
  font-style: italic;
  margin-bottom: 24px;
}
.testimonial-quote::before { content: '\u201C'; }
.testimonial-quote::after  { content: '\u201D'; }
.testimonial-author {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 14px;
}
.testimonial-avatar {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: rgba(245, 166, 35, 0.15);
  border: 1px solid rgba(245, 166, 35, 0.3);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 16px;
  font-weight: 700;
  color: var(--accent);
  flex-shrink: 0;
}
.testimonial-name {
  font-size: 14px;
  font-weight: 600;
  color: var(--fg);
}
.testimonial-biz {
  font-size: 13px;
  color: var(--fg-muted);
}
.social-proof-trust {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-size: 13px;
  color: var(--fg-muted);
}

/* --- Responsive --- */
@media (max-width: 900px) {
  .hero { grid-template-columns: 1fr; gap: 60px; padding: 60px 24px 60px; }
  .hero-visual { order: -1; }
  .problem-grid { grid-template-columns: 1fr; }
  .what-grid { grid-template-columns: 1fr 1fr; }
  .niches-inner { grid-template-columns: 1fr; gap: 40px; }
  .pricing-grid { grid-template-columns: 1fr; }
  .nav { padding: 20px 24px; }
  .problem, .what, .niches, .pricing, .closing { padding: 60px 24px; }
  .footer { padding: 40px 24px; }
}
/* --- Service Menu --- */
.service-menu {
  padding: 80px 48px;
  border-top: 1px solid var(--border);
  max-width: 1280px;
  margin: 0 auto;
}
.service-menu-header { margin-bottom: 56px; }
.service-menu-intro {
  font-size: 17px;
  color: var(--fg-muted);
  max-width: 520px;
  margin-top: 16px;
  line-height: 1.7;
}
.service-deliverables {
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.deliverable-row {
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: 24px;
  padding: 32px 28px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  margin-bottom: 12px;
  transition: border-color 0.2s ease;
}
.deliverable-row:hover { border-color: rgba(255,255,255,0.12); }
.deliverable-row--scale {
  background: rgba(245,166,35,0.03);
  border-color: rgba(245,166,35,0.18);
}
.deliverable-icon { font-size: 24px; padding-top: 2px; }
.deliverable-content { display: flex; flex-direction: column; gap: 8px; }
.deliverable-headline {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}
.deliverable-headline h3 { font-size: 18px; font-weight: 600; color: var(--fg); }
.deliverable-count {
  font-size: 12px;
  letter-spacing: 1px;
  color: var(--accent);
  font-weight: 600;
  white-space: nowrap;
}
.deliverable-desc { font-size: 15px; color: var(--fg-muted); line-height: 1.65; }
.deliverable-platforms { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 4px; }
.platform-tag {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.5px;
  padding: 4px 10px;
  border-radius: 6px;
  background: var(--bg);
  border: 1px solid var(--border);
  color: var(--fg-muted);
}

/* Format note */
.service-format-note {
  display: flex;
  gap: 20px;
  align-items: flex-start;
  margin: 32px 0;
  padding: 24px 28px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
}
.format-icon { font-size: 22px; flex-shrink: 0; padding-top: 2px; }
.format-body { font-size: 14px; color: var(--fg-muted); line-height: 1.65; }
.format-body strong { color: var(--fg); }

/* Platform coverage table */
.service-platforms { margin-top: 48px; }
.platforms-label {
  font-size: 11px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--fg-muted);
  font-weight: 600;
  margin-bottom: 16px;
}
.platforms-table { display: inline-block; }
.platforms-table-header,
.platforms-table-row {
  display: grid;
  grid-template-columns: 140px 80px 80px 80px;
  align-items: center;
  gap: 8px;
}
.platforms-table-header {
  font-size: 11px;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--fg-muted);
  font-weight: 600;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--border);
  margin-bottom: 4px;
}
.platforms-table-row {
  padding: 12px 0;
  border-bottom: 1px solid rgba(255,255,255,0.04);
}
.platform-name { font-size: 14px; font-weight: 500; color: var(--fg); }
.platform-check { font-size: 14px; text-align: center; color: var(--fg-muted); }
.platform-check svg { display: inline-block; vertical-align: middle; }

/* Responsive */
@media (max-width: 900px) {
  .hero { grid-template-columns: 1fr; gap: 60px; padding: 60px 24px 60px; }
  .hero-visual { order: -1; }
  .problem-grid { grid-template-columns: 1fr; }
  .what-grid { grid-template-columns: 1fr 1fr; }
  .niches-inner { grid-template-columns: 1fr; gap: 40px; }
  .pricing-grid { grid-template-columns: 1fr; }
  .nav { padding: 20px 24px; }
  .problem, .what, .niches, .pricing, .closing, .service-menu { padding: 60px 24px; }
  .footer { padding: 40px 24px; }
  .deliverable-row { grid-template-columns: 40px 1fr; gap: 16px; padding: 24px 20px; }
  .platforms-table-header, .platforms-table-row { grid-template-columns: 100px 60px 60px 60px; }
}
@media (max-width: 600px) {
  .what-grid { grid-template-columns: 1fr; }
  .deliverable-headline { flex-direction: column; gap: 4px; }
  .platforms-table-header, .platforms-table-row { grid-template-columns: 80px 50px 50px 50px; }
  .platforms-table-header { font-size: 10px; }
  .platform-name { font-size: 12px; }
}